Woof Coffee is a third wave Italian coffee shop committed to providing the best coffee experience in London. Their name comes from the expression: “Woof down a coffee”.
Woof Coffee gave the assignment for a rebranding to make it more current with their growing reputation. Some of the needs were that it should be accessible to a wide range of people; exposing the brand in a professional way to grow reputation and become industry leader; and creating customer loyalty and exposing the brand to a wider audience via social media and press. The branding concept is based on the phrase: “What’s nicer than drinking a good quality cup of coffee? To drink it with someone you love”.