Branding and Design CELEBRATING different perspectives in INDEPENDENT STORYtelling
IFP Independent Film Week is a one-of-a-kind event that brings the international film and media community to New York City to celebrate diversity in storytelling, advocate for the most exciting new work being produced, and introduce new voices on the independent scene.The Independent Filmmaker Project (IFP) gave the assignment to rebrand Independent Film Week and parallel to that, IFP Conference: Screen Forward. Since the focus of IFP is shifting from supporting traditional cinema towards different modes of interactive, episodic, and other creative storytelling platforms, Man Kit referenced the shift in the word Film, perspective lines for an integration of different visions and depth of field, and gave the visual identity an electric, almost palpable visual energy.
