Branding and Design for A THEME-BASED ART FESTIVALImpakt presents critical and creative views on contemporary media culture and innovative audiovisual arts in an interdisciplinary context. Impakt organizes an annual Impakt Festival on a related and specific theme.
Impakt gave the assignment to develop the branding for the theme The Right To Know and sub-themes including censorship, transparency of information, copyright, and management of data. We live in a society in which data has become a commodity and is being distributed in an increasingly massive manner. But how much do we need and want to know? When is it mandatory to have total transparency and when is it better to refrain from making data accessible? How are privacy, efficiency and security balanced in this respect? Man Kit used censorship bars and cut out transparency layers as the visual cues of the identified themes. The Creative Commons images were found on the internet.